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Privacy Policy

We recognize the importance of your personal information and we are committed to safeguarding it. This privacy policy outlines the information Altimate Flooring collects, how we use this information, how the information may be shared, and your choices regarding our website (the “Site”). When you use our Site, you consent to our collection, use, and disclosure of information about you as described in this privacy policy. Furthermore, our Terms of Use are incorporated by reference into this privacy policy. The terms "we," "us," or "our," refer to Altimate Flooring.

Information Collected

We collect information in the following ways:

  • Information that you provide to us directly. Examples of this information include the following:
    • Information contained in correspondence or feedback to us, such as your name, email address and other contact details.
    • Photos, names, and dimensions of your spaces when you create or modify virtual rooms on our Site.
    • Details of transactions and purchases, including your shipping address, and billing and payment information.
    • Products that you share or identify as favorites during your usage of our Site.
  • Information that we collect automatically when you use the Site. Examples of this information include the following:
    • The functions, features, and resources you use on our Site.
    • The dates and times at which you use our Site.
    • Details about how you access our Site such as your IP address, operating system, and browser version.

The technologies we use to facilitate automatic information collection, transmission, and retention may include cookies. Cookies are small files stored on your computer or mobile device, in emails we may send to you, and on our Site. Our cookies may be stored temporarily as well as persistently. Examples of the information we collect and transmit via cookies include details about your browser, your preferences and past usage details, and the date and time at which you use our Site. You may disable cookies in your browser by making the appropriate change in your browser settings. However, disabling cookies may affect your ability to use our Site.

The Way We Use the Information

We use the information you provide about yourself to allow our personnel and Altimate Flooring franchisees to contact you about the services available to you. We do not and will not share this information with third parties other than independent Altimate Flooring franchisees in your area. If you later decide that you do not want us to store such information, you may contact us at and ask us to delete such information.

We also use return e-mail addresses and customer addresses that you provide to us when accessing this Web site to answer the e-mail and correspondence we receive, notify you of important changes in the functionality of the Web site, and communicate special offers we think you might be interested in and ask you how we better serve our customer with surveys. Such addresses are not used for any other purpose and are not shared with third parties other than Altimate Flooring franchisees. If you do not want to receive this information in the future, please contact us at

We use non-identifying and aggregate information to better design our Web site and gather information. This information may also be shared with Altimate Flooring franchisees.

We will not use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without first providing you an opportunity to opt-out or otherwise prohibit such unrelated uses. We have put in place physical, electronic and managerial procedures to safeguard, and secure the information we collect online. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.

We use the information we collect to improve our Site and to provide you with customized functionality. Examples of how we use information about you include the following:

  • Recognize you when you use our Site.
  • Present our Site and its contents to you.
  • Display information that may match your interests.
  • Provide you with promotions, customer support, details regarding your transactions on the Site, updates regarding changes to our Site, and certain notices as permitted by law.
  • Fulfill transactions on behalf of a vendor, such as the purchase of products, authorized by you on our Site.
  • Enforce our rights or those of our vendors, if necessary, with regards to billing and collection.
  • Analyze usage patterns to better understand how you and others use our Site.
  • Evaluate the success of the features, functions, and resources on our Site.
  • Develop, facilitate, and administer contests, surveys, promotions, and new features.
  • Perform server backups to enable disaster recovery.
  • Investigate possible wrongdoing.
  • Enhance our Site's security.
  • Comply with legal obligations.

Third-party disclosure:

We do not sell, trade, or otherwise transfer your Personally Identifiable Information (PII) to outside parties. 

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

Termination of Usage and Information Retention

If you do not agree with our policies and terms, your choice is to not use our Site. By accessing our Site, you agree to this privacy policy. If you cease to use our Site, you will no longer provide information to us. However, unless prohibited by law, we may retain information about you for the purposes outlined in this privacy policy.


Our Site is not intended for children under 13 years of age. Children under 13 years of age may not provide any personal information to us. We do not knowingly collect personal information from children under 13. If you are aware that a child has provided personal information to us without parental consent, please contact us at and we will delete this information.


We follow industry standards to protect the information that you submit to us, including encryption and periodic server backups. However, transmitting information over the Internet and storing information electronically may not be completely secure, so we cannot guarantee the absolute security of information transmitted to, from, and on our Site. Transmitting information is at your own risk.

Changes to this Privacy Policy

This privacy policy may change from time to time. Your continued use of our Site after we make changes to this policy is considered to be your acceptance of those changes. As a result, please check this privacy policy, periodically.

How to Contact Us

If you have questions or comments, you may contact us at

Last Updated: September 27, 2022